Drive Traffic To Your Web site Fast With An International SEO Strategy and Multilingual SEO Services.
In today’s competitive marketplace, getting relevant visitors searching just for your products or services to your website is a highly challenging task. Search Engine Optimization (SEO) is the most effective way to create traffic as well as to establish credibility and a sense of authority that traditional advertising cannot.
Why Multilingual SEO?
Language is local and search is personal. Differences in word translation can be a big issue for your company. Such as the woord “Cellphone” in American English is “Handy” in German, “mobile” in British English. In Belgium, a “portable” or a “gsm” is a cell phone, but in France, a “portable” can mean both a laptop and a cell phone. What a German word describes in one word, an American may search for in two or more words.
The fact is that over 70% of the worldwide online population do not speak English as their first language. So if your missing other countries as your targeting your marketing your missing a lot of people buying your products or services.
Getting your brand and corporate image across to these potential online customers world wide or targeting individual countries search engines is not an easy task. Here at SEODEO.com we specialize in generating growth for our clients in any part of the world (a global perspective) by applying multilingual SEO proven techniques. Our Multilingual SEO specialists know the global multi language online marketplace by understanding the different cultures and the nuances of languages
International SEO or Multilingual SEO is especially complex in both "language dependant" and "independent" processes being employed to ensure that the relevant search engines can crawl and understand your website. Also you need experts who are fluent with what one term in one language means versus the other languages translations. Let me give you some examples of failures in this task from companies who failed to use a service such as ours:
-- In Germany, Latte is a well known word for an erection. So, "morning latte" is when you wake up in the morning with an erection! - Oops.
-- During its 1994 launch campaign, the telecom company Orange had to change its ads in Northern Ireland. "The future's bright … the future's Orange." That campaign is an advertising legend. However, in the North the term Orange suggests the Orange Order. The implied message that the future is bright, the future is Protestant, loyalist... didn't sit well with the Catholic Irish population.
-- Gerber, the name of the famous baby food maker, is also the French word for vomiting. -Oops.
--Traficante is an Italian brand of mineral water. In Spanish, it means drug dealer. -Oops.
--Anyone know the name of the peanut-packed chocolate bar that lost out in the Japanese market because many Asians believe peanuts and chocolate cause nosebleeds? -We knew that.
-- Pizza Hut is advertising their new dish, a calzone they named the P'Zone. It is pronounced like "pezón", the Spanish word for "nipple". -Oops.
The aim of SEODEO's International SEO service is to make web sites more visible in search engines and use correct translations across the world and to ensure they are relevant and appropriate for the specific market they are targeting.
Multilingual SEO services we can provide include:
Multi-Language Search Engine Promotion
Handling of Country Selection Accurately
Local Link Building Services
Translation Quality Assurance
Multilingual SEO Search Engine Compatibility
Multilingual SEO strategies require a search engine compatibility analyses as different search engines have different requirements. The good news is that we can analyze every aspect of your web site and we know the secrets to improve your organic ranking on every one!.
There are five stages to the Search Engine Compatibility to ensure that all aspects of the web site are reviewed and revised where necessary.
International SEO Factors reviewed include:
We evaluate for Link popularity, search engine saturation, site SEO
structure, current URL for files, compatibility for browsers, site navigation issues, source code problems, and language recognition issues.
International Search Term, Keyword Research in any language
Keyword research is the cornerstone of any Multilingual SEO campaign and it is used to assess the popularity of keywords and the amount of competition existing for specific search terms. This can then be used to decide which keywords should be included on your site, and which shouldn't.
As well as specific keywords, search term research identifies search phrases and search patterns which can be built into both the page and meta-content of your web site
As each country and language has different search patterns and search terms, successful International SEO requires detailed research into searcher behavior and language usage in each market
Multilingual SEO Optimization Coding
From the data gathered in the keyword research phase, we will have a clear understanding of which keywords we need to target. Using this, the Title tag and the meta data code will be optimized on a page-by-page basis. Title tag and Meta Tags are one of the text page areas search engines put greater emphasis on, in order to assess the page relevancy for specific queries. This process is called Optimization Code.
Unique, descriptive and keyword-rich Title and Meta Description tags will be implemented on each page, as this is important in achieving optimal search engine rankings.
Web site Content Review
We consider International SEO strategies when we analyze the following:
Formatting (Bold, Italic, Underline)
To ensure that your web site has the greatest possible impact on its target market, the copy is reviewed by a native of the market, to guarantee that the keywords used are the most appropriate for the target audience and the local language search engines. Localization rather than translation is the key to successful International SEO copy writing.
International SEO Link Building
Link building is offered as an individual service, but is an intrinsic part of every International SEO campaign and includes:
In country language links - local links will be targeted for maximum impact
In-site link building
Advanced link building with specific phrases
Link analysis - including anchor text reviews
Blended Search or Universal Search as it is called by Google, stands for the concept of the current increase of search engine results coming from vertical indexes such as video, news, pictures and blogs. Therefore integrating Online PR into the overall Multilingual SEO strategy will increase the likelihood of your web site being listed high in the SERPS, as well as increasing the amount of links you receive.
Social media is one of the most effective internet marketing techniques in order to generate online traffic and brand awareness. Participating in public social channels like Twitter, Face book, LinkedIn and their country specific counterparts not only boosts brand awareness and visibility but generates linkable content that bolsters search engine rankings and traffic alike.
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